Monthly Speaker Recap


Growing ONLINE suddenly became a top priority. On May 23rd 2020, CAPS BC hosted Sherri-Lee Woycik, founder of the Facebook Profit Formula to teach us how Facebook can open a world of opportunities to entrepreneurs wanting to grow their social media, engage their communities, develop relationships and make more money so they can have the businesses and lives of their dreams.

We learned the step-by-step strategies to implement each day and see results right away. We learn very simple things to do in our page set-up so that people are instantly attracted. Like how to name our business page, it should not be the name of your company.

We worked on identifying our ideal client and their interests so we can engage them with what THEY are interested in. Even if it has nothing to do with what you do. People are on Facebook to be social. Not to be sold on something. Be engaging and interesting with your posts.
Did you know that four out of five posts should be just fun and entertaining?

Sherri-Lee gave us very specific on how to name our business page, what our profile picture and cover image should be (including 4 ways to use our cover image). Did you know you should change your cover image weekly?

We got the magic number of times we need to post and 5 types of ads we can run so we don’t break the bank and get results.

We also learned you need to do Facebook LIVES from your BUSINESS page. Facebook doesn’t like business on personal pages.

Start now! Don’t worry about all the things you haven’t done in the past. Follow the step-by-step process. They’re golden!

You can get access to The Ultimate Facebook Ads Template and Workbook here: https://sherrileewoycik.lpages.co/fb-ads-template/

For those who missed this session and would like the recording, it will be available soon. Even if you were not registered for the event, you still can purchase the recording. ?Stay tuned for the link on how to purchase it.

Next month, we are eager to hear from JoAnne Marlow on her presentation “Master Your Time” as well as a discussion with Neil Sharpham – Get Booked Over & Over Again – who will share his strategy on building a sustainable model that has created a successful business without having to market himself.

Event info & ticket here: https://capsbc.ca/events/master-your-time-get-booked-over-over-again-zoom/

People registered to the event received Nathalie’s full 11-pages of notes. Make sure to sign up to get all the perks!


Book More Business : MAKE MONEY SPEAKING

Marketing for the Experienced Speaker

Ever wonder why some speakers “make it” and others don’t? It’s not a big secret. Successful speakers know the secrets of increasing productivity and profits by creating systems. Success systems that work. Systems that are repeatable.

Lois Creamer started in this industry in 1998. Lots of people were losing their business because they were not running their business like a business. Lois is both cheerleader and strategist! She has 20years of experience working with the superstars of speaking including Speaker Hall of Fame members Jack Canfield, Jeffrey Gitomer, Karyn Buxman,Bill Cates, Patricia Fripp as well as many speakers whose names you may not recognize, but who are making a good living speaking. Both groups look to Lois to help them increase bookings, create great marketing materials, and establish a solid business strategy. She loves results, and so do her clients. Her sales and marketing experience began at United States Steel Corporation in their sales and marketing division, and as marketing director for a successful speaker. She often presents at workshops, chapter meetings, and has presented at many NSA conventions as conventions and virtual programs for PSA Australia and PSA Europe. Lois taught us how to make money speaking!

Lois talked about how to position yourself to make money speaking.

4 KEY ITEMS were covered:
1. Positioning Statement
2. Target Market
3. Repurpose intellectual property.
4. A core offering sheet.

Lois gave us templates to follow when creating your Positioning Statement, she gave us tons of specific wording to use when sending an email, when leaving a message to a prospect, when speaking on the phone with a potential buyer and specific words to use when negotiating your services along with equipping us with tons of questions to engage with our clients, get you booked, and increase value.

She provided a template for a core offering one-pager, with specifics on where to position your information, what format to use, what wording to use and how to use the core offering sheet.

Lois provided the opportunity to 4 people to take the hot seat as she work their positioning statement live as we were all listening and learning from the experience.

This was another AMAZING CAPS BC event. Another benefit of being part of CAPS providing The Place to Be for Professional Speakers to Grow, Learn, Share and Belong.

Those registered have already received my long-version of notes and will also receive the recording.

Stay tuned for next month’s event on May 23rd with Sherri-Lee Woycik on the Facebook Success Formula.


In the days we live in where our speaking engagements are cancelled and fear is on the horizon, Greg positions himself as Long-term optimists and Short-term realist. Here are my notes from the Zoom meeting this morning. – Registered participants will receive the recording.


Here is what people had to say:

Azadeh: 1) Prepare pre-recording videos / webinars for those who have a smaller budget; 2) State pricing on proposals as a per person cost vs a big number; 3) Ensure my language is more towards their dreams & aspirations; 4) Look at what kind of payment plans I can come up with to ease new prospects into new projects (given they are likely now cautious with spendings).

David Gouthro: Provide payment options where there is a need to take away, rather than add extra features is one of many

IJ: Love the application journal … what a great idea … Thanks, Greg

Lauren Sergy: Purchased my pre-sale ticket already! 😀

Nathalie: Golden nuggets: 1.review my sessions titles to be positive instead of talking about the problem. 2. Review my bullet points to make sure they appeal the decision maker. 3. Put titles on my videos on my website. Show picture of my books in my videos – i.e. as seen in my book THINK Yourself SUCCESSFUL…

Phil Eastwood: Love the turning videos into short podcasting.

You may want to re-visit what can position you well coming out of the pandemic.

We work in a land of make-belief. We make up what we will talk about, how we will deliver it, how much we will charge, etc. Reality is just something we make up. We have our own limitations and we can make up anything we want. We can launch anything next week, quickly and we don’t have to invest $100,000 in prototypes…

The best products you can create are the products that customers will co-create with you. You want to be willing to develop something with your customer, as the customer commits to purchasing. Don’t go spend all your lifesavings to build a course that nobody will buy.


  • Action alleviates anxiety
  • Maintain routines
  • Calm is contagious
  • Lean on your support network
  • Manage cash flow
    • Stay on top of your expenses and receivables.
    • Review your expenses
  • Take advantage of government programs
  • Maintain customers relationships

We help solve problems. Remote delivery. Virtual delivery. A canned program is not as effective as a live delivery with local exercises, etc. training virtually live. Make sure there is a market for your product before you invest too much money for it.

People will need what you offer. Position yourself so that people will see you will be there when they recover. Be the recovery expert.
Ask for your credit report, continue to pay your bills like shaw, telus, etc. as they show on your credit score.


Greg has lived these times before, and he recovered. He shared the uncomfortable story of how he nearly ruined his business in 2004 and then turned it around, narrowed the focus of the company and started to land large multi-year contracts with companies like Kimberly-Clark, Unilever, Dollar Tree Distribution and many more. Greg now outsources and subcontracts more training than he delivers personally, primarily to members of CAPS and NSA, and is working on a strategy to create a self-managing training enterprise.

Make sure you specialize. You need to be the expert. To have one speciality (or a few). In which topic are you most competent and confident? With which industries audiences or customers do you have credibility? Is the customer willing and able to pay what you want or need to hear your message?
Tell a client that you are thinking about developing a product and see if they want to partner up with you and if they would be interested in purchasing it as you custom it for them. Instead of pretending you are a pro at something you are not. Go with an outline only, get engaged with the customer.
The title should be catchy but make sure it is using words that are searched online on google.
To write a curriculum, write the title, the premise, the bullet points,
The bullet points need to generate the : oh yeah, that’s what I need…
Greg did an analysis on his website and the first thing that people look at are his topics and the bullet points.

Greg publishes relevant content to attract inquiries, then convert shoppers into buyers through a written proposal. He sells primarily two-day Front Line Leadership courses. He subcontracts most of the delivery and stays in touch with clients to obtain repeat business and referrals.

Position yourself to attract large opportunities.
Everything that you do from your website, blog posts, etc, you have to remove the risk that the customer perceived from the buying position. They are spending money on you and you need to increase the confidence that you know what you are talking about and reassure them that they are at the right place.
Greg does a blog every week. he shoots 8 at a time. He writes full lengths scripts, bought a teleprompter app: teleprompter+ to start with to get used to talk in front a camera. Then he re-uses these videos in many different ways. He strips the audio of the videos and make a podcast with it.
When your niche is business owners and small entrepreneurs, you may not choose an industry. However, Greg found that it was better when he had a program specifically for financial advisors for example.

Back in the days when people were trading eggs for goats, you needed to have something that was of use to someone in order to make the trade. Do you have something that is worth someone trading with you? (in today’s age, trading currency, i.e. money).
What is a solution that will fully achieve what the customer needs? Don’t sell a short solution that is inexpensive that will get you in the door and will not really solve their problem. They want results. Not just someone to make a little dent.
You can charge per day, per phase, per location, per module, so much per person, etc.
In the proposal, you can do it per person at $650 per person and then increase the extent of the number of people. The initial budget for the program can increase as you continue to offer. Greg doesn’t sell fixed price long term project. He tells his clients: You can spend as much as you want for as long as you want.

You can add a lot of value to what you offer, it only adds value if the client judges that it is added value. Pre-survey, journal, make-up session, video library, follow up coaching, review sessions, impact report, consulting, advisory, etc.

Everything that you offer needs to lower their doubts and lower their risk working with you.
Large organization don’t like for you to “custom” something for them, you need to come prepare with a fully organized project. You need to buy their confidence showing them exactly what you offer. Clear package.
It needs to describe your solution and what process you use to solve their problem. You are not selling to the senior buyer. You sell to the HR manager (6-7 pages) as opposed to sell to the person that will actually buy (1-2 pages).
“Here is what I have to sell” comes after their issues, their problems, what are the problems they go through, etc. what is your unique selling proposition. Stop saying how amazing you are, show options and pricing (call it investment), extra and add-ons, here is what we are offering, here is the price per person. Give them the full offering and then you can remove something from the offering if they want to economize. (if their budget is tight). Mostly, you want to talk about the pain points and talk about solutions to the pain points. They are used to live with pain and still don’t lose focus on the aspirations.
Write with what you are trying to aspire to instead of negative.
Ask your clients: What is their idea of the solution: Is it a day per month, is it a 2-hour training, is it a one time 2-day workshop? Then you write your proposal and it links back to what they were expecting it to be.
What does good look like? What does great look like?
You can do a preliminary proposal first and give them a ball-park of what it would cost.
Big projects take more time and more energy. 100 training days is a lot more work than 2 training days so there is no discount for taking smaller package. Discounting is not the way to go. Maybe doing 2 days is NOT going to work. you have to have a plan that delivers results. Maybe you want to deliver a full training in 2-hour chunks.

Greg made the business decision to scale through subcontracting instead of delivering projects himself. A lot of people are great at delivering and less at creating content and selling contracts and creating business. You may be able to scale considerably if you subcontract.

Greg Schinkel is the owner of two training companies in partnership with his wife Robin: Unique Training & Development which he purchased from his father in 1992 and Michigan-based Front Line Leadership Systems USA. He is the author or co-author of several leadership books including What Great Supervisors Know and Employees Not Doing What You Expect. Greg and his team of instructors focus on training front line supervisors, team leaders and managers in manufacturing, distribution and operations on how to engage and motivate their teams to drive business results. His Leader Feeder podcast, blog and video series helps generate a steady inflow of business opportunities from a very narrow niche. In 2020, Greg is the national president of CAPS. He will share a snapshot of the strategic direction of CAPS in the year ahead.

CAPS BC February Meeting Re-CAPS


On February 15th, CAPS BC hosted a full day of inspiration, kicking off the day with Peter Legge, O.B.C., CSP, HOF, CPAE a Professional Speaker Legend, followed by Lego® Play with Kirsten Anderson for fun, clarity and Member connection.

Here is a LONG re-CAPS from the event – Note: I usually make a very short re-CAPS and I honestly felt generous today and wanted to share longer notes with CAPS members and guests friends. Feel free to skip bits and pieces or read the whole thing!


Peter took us back 50 years ago when he got fired from a radio station as the general sales manager. He received a memo that said that Peter Legge is no longer working at the radio station and it will be business as usual. He drove home really slowly as he had to face his wife to tell her the news. When he told her, there was a dead silence for five minutes. Then she said: “That’s good. You should get your own business. So tomorrow shower and shave and go out there and find a business you can fall in love with and be successful.” The power of her words worked. He ended up buying a magazine for $76,000. (while he didn’t even have 76 cents). He then went ahead to build the largest independent magazine company in Canada.

Peter’s message is to use the power of words as a speaker to influence your audience to be the best they can be. Peter uses lots of stories so that people anticipate what is coming next. He uses stories as ice breakers to loosen up the audience when he starts as opposed to start with “good morning…”.

He tells us how he met his wife on the first day of a 30-day cruise. She was going to marry her fiancé at the end of the cruise. He had 29 days left to convince her to marry him. They have been married for 51 years and it was not easy. Just like business, you have to go through the ups and downs and navigate.

Our lifetime is fixed, we know we will expire. At some point, we will pass. How will you be the very best you that you can be from now until that day. How will your business be the very best that it can be until you retire? You have to make decisions for yourself every day with what you will do with the time you have. Peter is 78 and he needs to push the boundary. He recently lost 65 lbs and increases his chances to live until 90. He has 12 more wedding anniversaries to go.

You become what you think about yourself most of the time.

A man is what he thinks about all day long. – Emerson

If you think about things you don’t have, you won’t have anything. Fill your mind with abundance, Peter has read a minimum of a book per week, fill your mind with motivational information, fill your library, read business books, Napoleon Hill – Think and Grow Rich is a strongly suggested book. If you think negative thoughts as you drive to the office, you get there and you face negative situations.

Peter asks lots of questions to the meeting organizers. What do THEY want to hear? Do they have sense of humour? Do they want it to be fun? What problems are they facing?


Q:  What do you do when you have an unexpected very small audience. First thing you do, you don’t let them know you are disappointed.

Q: Different structure of doing talks, how do you choose to structure your talks?
Peter likes to start with a story. On longer keynotes, he will inject lessons throughout the story.

Q: You do an incredible number of things for free. What is your philosophy on philanthropy?
Owning a media company helps. He promotes in the magazines and he enjoys doing it because he can. It is not about money. And it is amazing that when you don’t do it for money, that is when you make money. Questions he asks are: who will be there, who is filming this, what is your budget, who did you invite, how many people will be there, what medias did you invite, etc.

Q: What is one lesson you have learned?
He has always loved to perform. At a time, he was a stand up comedian. He had been booked for a series in a club. He started one set on comedy on kids, joking about how awful they are – for fun – and he got kicked out of the stage after 10 min. without getting paid. That town had had a terrible accident where most kids had been killed at the school. He is now ALWAYS doing his research very extensively.

Q: What was your dream 50 years ago and how did it change from the dream you have today?
To be happily married has always been his no.1 priority. Marriage is THE most important thing for Peter. Peter’s wife has been his rock, in his corner all his life. So, the best thing he could have ever done was to marry her. A lot of couple drift apart when they are married a long time and for him it is the reverse. He feels blessed. He says: I want to be married until I die. Purpose and commitment. When any argument, quickly kiss and make up as fast as possible. It is easy to drift apart. To not prepare. To give up. When you realize that life has a beginning a middle and an end, you find your priorities.
You are never too old to set another goal and you are never too old to dream another dream. 

Q. How do you get booked?
He gets at least 1 phone call per week. He talks to Peter at cocktail parties, etc. He also always asks about the dates. he goes to lunches, dinners and place where people are, he also MCs, he tries to be in the media and get his name out there so that people know that he is a speaker. There is usually a person in every room who can potentially hire you. ask them, can I give you a call next week? Don’t call on Monday, probably Tuesday, you call and ask them to tell you more? You should be now in your community, you shoud be known as a speaker. MC every event, whatever is available so that everyone knows you as a speaker. Peter did a lot of MCing jobs to get his name out there. You must be known as a speaker. He usually asks what association are you involved? Don’t they have a convention every year? Then he phones them: what are you looking for? Are you looking for keynote? Bring your voice down and say: “I think I can do that.” Then if they say no: ask “can you help me understand why you would say no?” (and really lower your voice, slow down your pitch, pause durng the sentence).  If I was free, would you hire me? If (xyz their reason to say no) did not exist, would you hire me? Then you go down each “no” and say, if that was not there, would you say yes? But if you liked me would you hire me? Then how do I get you to like me? You have to figure out quickly in your head, if that did not exist, what would make them change their mind? What about next year? What about your fall program?

You are in the best profession anyone could be. Millions of people would like to do this. Get on stage and help them how to be better.

Peter is also launching his new book Under the Influence on Tuesday. We got our copy before everyone else!



Building bridges to sensational sales brick by brick,

Start your day with a daily D.O.S.E Dopamine, oxytocyne, serotonin, endorphin. Have the music playing, pump yourself up before any sales call, conversation, speeches, running your business.
Yes let’s! are the two words she uses.

Get the shift to create a playful mindset. How can you be unique and different with your business? Her mission started once she realized the value of playing when you get to high school and adult life. Playing is a huge part of life. Lego figures have their happy face painted on all the time. It is not really like that in reality.

Find ways to use you’re your hands as they are connected to their brain.

She started with a game right away:

  • Find a partner and draw your partner. 30 sec.
  • Do it again with your eyes closed. – 30 sec.

3 J’s
People justify, joke, or judge themselves.
Don’t judge, don’t justify, don’t joke about yourself, let go of everything and give yourself permission to play. You can access so much more creativity when you let people just be.

There has been experiment in rats where they took their ability to play and they died. If you are deprived of play, your brain is highly affected. Play affects many areas of our life. Growth, problem solving, connection, communication, health and wellness, creativity, innovation, performance, resilience, optimism are all benefits of playfulness. Do you view play as extra work? When you play you “playwash” (vs brainwash) your mind becomes able to be more productive.  What part of your business is different, fun, unusual, maybe messy? How do you differentiate yourself? Find the fun! When language is a barrier, being playful can be the barrier breaker.

Resilience started when you started walking, when you tried the monkey bars, when you played. They measured how children were being able to be more resilient when they put on superheroes costumes, using their imagination, pretending to be invincible.

Kirsten compares the playful mindset to the travelling mindset. When you travel, you have to keep your mind open, observe, look around, see what people are wearing, what are they eating, you are curious, what colors are on your way to work in the morning, change your route as you go to work so that you look around and see different things. Cultivate curiosity.
What if? What else? How might we?  When you use this question, you re-frame situations.

Nature, the shower, the car, are great places to ignite imagination. We don’t come up with our best ideas sitting in front of our computer. Going for a walk IS productive. You need to step back. Employers don’t pay you for your shower time at home, but they are the best unplanned times when you are the most productive. It has to be unstructured play (unlike sports where you need to focus on a game).

Kirsten took us through many games and workshops the rest of the day, making us learn about ourselves and others and how we interact, communicate, prioritize, how playing is to practice failure, you practice trying something new, you experiment, you take a playful option, you problem solve, you uncover your own strengths, you get new self-awareness, what are you patterns, you build trust and relationships.

It was a super fun day with multiple takeaways.

Doing what you’ve been doing is going to get you what you’ve been getting. – Seth Godin.



With Michelle Abraham

Podcasting finally hit the mainstream, and now everyone is listening to podcasts or starting their own podcasts. Information overload, outdated info, strategies that don’t work and technology overwhelm are some real struggles when it comes to starting a podcast. You know you are interested in podcasting, but you aren’t sure how it fits with your speaking business.

On Saturday January 25th, CAPS BC invited Expert Podcast Trainer Michelle Abraham for a full day with everything you need to know about Podcasting. Here is a very brief reCAPS.

Michelle got introduced to Podcasts as she closed her business when she had her son and was missing food for her business brain. She started listening to Podcasts while playing in the living room with her son. Her first Podcast was The RV There Yet Podcast. Michelle now has three Podcasts: AMPLIFYOU, The Blissfull Parenting, RV There Yet

A Podcast is an audio recording of a topic, a form of content. You can either be a guest or a host.

As a Host, you can control the content, plug your own services, interview experts and get in contact with amazing other experts, you record last minute in your pajamas, you can choose your own frequency, you can leave a legacy, you can get sponsorships, you can coach through your own presentation.

People are listening to podcasts while they are folding laundry, commuting, grocery shopping, etc. When there is video, people need to stop and sit in front of a screen. When it’s audio only, they can listen while doing something else.

One of the points of having a show is for people to be led towards working with you. It is writing a path for them that leads to working with you as a coach for example. What are the things your potential clients need to know before they can start working with you.
Everyone is doing a Podcast now, so is it getting saturated, is it still worth doing one as well? Michelle responds: you are doing videos anyways, you may as well turn it into a Podcast and recycle your content.

The title of your show should be literally what you do. In Podcasting, when people search for a Podcast, they search keywords. Make sure you include your key words in your title. It is really important to have a really good title for the whole show. The show name matters more than the individual episodes names. Instead of calling it something cool, you want to call it something really literal. Don’t worry about how boring it may sound. For example, if you do branding for growing businesses, you want to call your podcast: Branding for growing businesses.

Is there an ideal time? Whatever time that allows you to convey a clear message. Whether it is 7 minutes, 30 minutes, 60 minutes, you need to have one clear message per Podcast. Most people listening to podcast are doing so while commuting which is an average of 30 minutes so it would be ideal to set your Podcast to approx. 30 min.

Fear – Technology – Perfectionism – Time

700,000 active Podcasts. 29 million episodes. 100 languages. If you get 100 to 200 downloads of your episode, you are in the top 20% of all Podcasts. The top categories: Society and culture, business, news and politics, health, comedy. There is now a new category called: self-improvement. 70% of US population is familiar with the term Podcasting. 51% have listened to a Podcast. 32% listens every 2nd month. 22% listens weekly. 6% are avid listeners. – The listeners are loyal, affluent and educated. They usally have a higher level of income and higher level of education. – 80% listen to ALL or MOST of each episode and listen to an average of 7 shows per week. – 54% are listening on Apple, 43% on android, 3% other devices. – Podcast listeners are more active than others on social media channels. 94% vs 81%. They follow brands on social medias.

1. The Problem and Ambition of your audience. Talk to one person in particular. Record with having in mind that you are talking to one person. Talk about their problem and what they are thinking about. You are talking in their ears, through their earbuds. So it is very intimate. Talk about their problem. I know what you are feeling. Share your personal stories that led you to be who you are today.
2. Position Yourself as an Expert. Be a Guest vs having a solo show. What do you want to be known for? What sets you apart from other speakers and coaches?
3. (re) Purpose Your Content.
4. Make a Plan. Lead people to buy a book? Work with you? buy an online course?
5.  Your Products and Services. Figuring out what you do and how to share all that you do in your conversation

Michelle Abraham, Expert Podcast Trainer, International Podcast Speaker, Host of 3 Podcasts and CEO of Amplifyou, a Podcast Launch and Management Agency for Change Makers and Thought Leaders. Amplifyou has launched over 75 podcasts in the last 12 months.

You can connect with Michelle here: michelle@amplifyou.ca – www.amplifyou.ca

Notes by Nathalie Plamondon-Thomas



On Saturday November 2nd, 2019, CAPS BC hosted Azadeh Yaragi, Founder & Creative Director of Gogo Telugo.

“Branding is no longer your logo – it’s how people experience your business”

“Branding is the window to the soul of your business. It is a subliminal feeling that connects to your audience immediately. It creates a gut feeling of alignment that says YES or NO.” – Azadeh Yaragi.

Here is an abridged version of Nathalie’s (CAPS BC Secretary) notes from the event:

You get 7 seconds to create a first impression. If you don’t create a good first impression, it will take a lot of money for you to try to change it.

You need to stand out from the crowd in 7 seconds.

Branding is a strategy, a system where you mix images and feelings. Branding is the IMAGE in your head and the FEELING in your heart. Your business needs to have specific images that people can recognize and feel right away to understand what you do and who you are.

Branding used to be a one-way monologue – from the company to the consumer. Now it has flipped, with the consumer telling the company what the company should be about. It is all about experiences shared as a dialogue.

“Branding is what people say about you when you are not in the room.
– Jeff Bezos, CEO Founder of Amazon

Azadeh led us through an exercise that made us realize the importance of being consistent with our brand and marketing material that really represents us, even when we are not there. Is the first impression you give to people stopping them from contacting you?

The rule of thumb for a marketing budget strategy: 3 to 4% of your projected annual revenue.

Azadeh gave us a survey to evaluate how well we are seen, heard, standing out, connecting, engaging and growing. Look at your business and decide what will be your focus for the upcoming year.

We are wired and programmed to do one thing well at a time. People buy ideas and a brand promise; they don’t buy products and services.

The two richest men on earth, Warren Buffet and Bill Gates, were asked what their number one principle for success is, and they both responded with the same answer: FOCUS. We need to bring things down to ONE concept. One idea. Find focus in your business and nail down your ONE IDEA!


This event was followed by the Annual General Meeting 2019, where the new board of directors for 2019-2020 was elected:

  • Robin Levesque, President
  • JoAnne Marlow, Past President
  • Nathalie Plamondon-Thomas, Secretary/ Communications Director
  • Diane Rolston, Program Director
  • Stephanie Stables, Director at large
  • Azadeh Yaraghi, Social Media Director
  • Steve Whiteside, Finance Director
  • Steve Barker, Membership Director
    • Andrea Menard, on a leadership team for the membership renewal campaign.

(Note from Nathen Aswell, the creator of this newsletter: BIG thanks to Nathalie Plamondon-Thomas for her notes on this event!)



Submitted by: Nathalie Plamondon-Thomas

CAPS BC brought their monthly event to Toad’s Landing Private Island on Saturday September 21st, connecting with the champions in the industry for personal and business development to immerse themselves in island feel private retreat!

Five Amazing CAPS Presenters 

  • David Gouthro, CSP, “Embracing The New Rules of Engagement”
  • Rosemarie Barnes, “Increase your Impact with Vocal Power”
  • Jeanne Martinson, “Top 5 Publishing Secrets”
  • Nathalie Plamondon-Thomas, “THINK Yourself® SUCCESSFUL”
  • Robin Levesque, “The Power of Positive Leadership”

 EMBRACING THE NEW RULES OF ENGAGEMENT (only if you want to remain relevant)!
David Gouthro, CSP

In this highly interactive exploration, David brought us out of our comfort zone to increase engagement.

Instead of putting the call for action at the end of a presentation, David taught us how to do the call to action upfront.

David also talked to us about what ROI really means = Real Outstanding Impact. In order to do so, you need to engage your audience.

David led us through a co-creation exercise where we came up with close to 40 ways to engage your audience before, during and after a gig.

David expertly demonstrated to us what we need to do, instead of telling us. That was brilliantly done.

Rosemarie Barnes

During her energetic, engaging, and fun presentation, Rosemarie taught us now to use our vocal capabilities, and how to use them effectively.

Thirty-eight percent of your message is sent via vocal finesse.  Are you spending 38% of your preparation time focused on that aspect of your presentation?

We all have different voices. There is more to your voice than what you think.

Rosemarie demonstrated in engaging exercices, how to use a mixed voice, which is a combination of our chest voice and our head tone.

In order to find your voice, you have to experience with the extremes.

We want to make sure we don’t bore our audience with a monotone voice. Change speed. We need vocal agility. Everybody’s voice is unique, we need to expand it.

Add emphasis. Add variety. Boredom is our enemy. Don’t memorize your speech. When you recite, you tend to go flat. To be a perfect speaker, you need to be an imperfect speaker.

Jeanne Martinson, Co-Publisher, Wood Dragon Books

Speakers need a book to extrapolate their knowledge beyond their voice: A book.

A book will justifies hiring you instead of someone else.

Is it meaningful? What is the content about? How will you entertain, inspire people?

Is it readable? People need to be able to read the whole thing. It has to be beautiful.

Is it marketable? What are the mistake people do?

Is it truthful? Does is fulfill the promise of what you have been saying?

After 10 books, Jeanne started to work with people that wanted to know how she succeeded with her book. So, she wrote a book about how to write a book. Hemingway or Twain.

She share 5 secrets with us:

Author personality. Are you an early bird or night owl? Are you introvert or extrovert? Are you linear or lateral thinker? Are you pressure-prompted or pleasure-prompted?
Market before, during and after. What can you do at each of these stages to promote your book.

Nathalie Plamondon-Thomas

This is weird, that as the CAPS Secretary and Social Media director, I am doing a re-CAPS on my own session. LOL!!! I guess I kind of know what I talked about… So here you go:

I shared with the CAPS Reboot participants a vulnerable truth about the day I booked my first paid speaking engagement. I hung up the phone, and I felt like a fraud. I remember sitting in my office hearing this nasty voice telling me: You are not a REAL professional speaker, you don’t deserve $1,000 paycheck for an afternoon. That’s when I realized I needed to find a system to shut down the negative self-talk in my head and start changing the way I talk to myself!

So, I spent the last decade studying neuroscience and negative self-talk and how to program our inner voices differently. That’s the system I shared in my 8 International No.1 Bestselling books… So in the afternoon session, I showed how the brain works, how people use it wrong and the things you need to do to make it work for you.

The main learnings were surrounding the Logical Mind and the Unconscious Mind. How you can use your brain like your own Personal Assistant and how to use Robert Dilts six neurological levels on which my D.N.A. System is juxtaposed, to reprogram each layer of their brain from Environment, Behaviours, Skills, Beliefs and Values, Identity and Life Purpose.

Robin Levesque

Robin shared with us five practices that he learned when, in his life, he faced a perfect storm.

Drawing from positive psychology to decide what you do as a speaker. Like a Social contract with yourself.

Robin landed his dream job a few years ago. Dream employer, dream job, dream location, for the government. The leadership changed and somehow, this dream job, was not his dream job anymore. He was miserable. He was being second guessed, micro-managed and never good enough. He started seeing signs of high blood pressure, kidney failure, his marriage was falling apart… he decided to look for other opportunities, could not find anything, he had been practicing doing speaking and workshops on the side and aspiring to do this “someday”. He somehow got offered a package and the feeling at that point was a huge relief and, at the same time, he felt lots of angers, fear on how will he replace a six-figure income in Victoria? Lack of control on what is going to happen next. Somehow, the universe decided for him. The perfect storm continued with his wife leaving and his pet being put down.

Here are a few tools he used to regain calm after the storm.


Robin finished the day with a meditation asking us questions, as we processed with our eyes closed, brilliantly feeling the magic in our minds, feeling the results of the answers generated in results of these powerful questions around  Joy – gratitude – serenity – pride, interest, hope, pride, amusement, awe, love.


Here is how to connect with Toad’s Landing – Johnson Island.  Frances.carere@live.ca  250-888-6497

 The perfect day ended with an evening social/dinner mix and mingle event at Stephen Hammond’s in Victoria where the charm of his home mixed with the amazing food and the great company contributed to an elegant and warm closing to CAPS BC Island Reboot!

For complete notes, you can see Nathalie’s full notes here: www

Submitted Nathalie Plamondon-Thomas

On May 18th, Linda Edgecombe and Hugh Culver hosted a mind-blowing CAPS BC retreat at Linda’s Edgy Acres acreage in Kelowna: a full day workshop with 4 Speakers, learning, networking, brainstorming, mentoring, socializing, laughing, and enjoying local foods paired with local wines.

Hugh Culver, CSP, MBA

Hugh has done every part of the business and taught us how to get us where we want to go faster and easier than he did and how to avoid the mistakes that he made. Make sure you invite your audience at the beginning of your talk to evaluate their own performance, so that they realize that they should indeed be listening to what you will say next. Some areas to consider: Planning – Product – Performance – Personal. Hugh showed us that it is best to focus on “side street” markets and to include add-on products with our offer instead of going after the main markets and only speaking. Charge for your handouts, add coaching, add facilitator services, add training, add a self-published book, add a webinar to follow up with after the event, add an online course, add a podcast. The Mainstream Market: Associations that have regular meetings and conventions – Corporations – Not for profit agencies. The “Side Street” Market: Municipality governments, Provincial governments, Credit unions, NFP societies, Coops, School districts, University admin – staff, Health authorities, First Nation bands, Start-up businesses, Local agencies. Hugh also shared 10 better business techniques.

Beth Hanishewski  

Beth shared her journey from International Business and Life Coach to accidental Speaker. Beth outlined her signature process – the relationship formula – and how her expertise has enabled her to take a one-on-one coaching process to conventions with several thousands of people. In 2006, Beth’s relationship imploded and her marriage fell apart, and she was angry about being a divorced person. She had a coach at the time who challenged her to do something about it and work on her marriage. She decided to show up in her relationship, the way she wanted her husband to show up and, somehow, he became nicer. She just tried a system, and it worked. (She celebrated her 20th anniversary the week after the retreat.) She was very surprised that it worked, and she was eager to share her experience with other couples, thinking that if anybody tried the system, it would also work for them.

Here is the system – the relationship formula: E + V + C = HE – FOR ENERGY. The energy of the masculine and the feminine. 4 different ways to split the energy, Positive Masculine, Positive Feminine, Negative Masculine and Negative Feminine. When things are not going well in a relationship, ask yourself which quadrant you identify with in that relationship. If you are in the negative quadrants, move up to the positive ones. V – FOR VALUES. Masculine Highest Value: #1 – Freedom Feminine Highest Value #1 – Safety C – FOR CURRENCY Relationship currency. How do we get paid in our relationships? We give what we want. You need to give your partner what THEY want.

Masculine currency: Appreciation & Trust. Feminine currency: Connection and Protection. H – FOR HAPPINESS If you do these three things, you will live happily ever after. Energy + Value + Currency = Happiness.

Scott Peckford

Scott is the owner of I Love Mortgage Brokering and author of “How to Rob Your Bank.” In 2018, after interviewing over 200 top producers in both the US and Canada, Scott doubled his income by applying a new sales formula that focuses solely on solving a problem. I.R.U.S.S. SYSTEM. Intention: When you do a sale, your intention really matters. Before getting on a call, you have to show up in a way that enables you to be fully present. Rapport: If you don’t have rapport, people won’t be honest with you and won’t buy from you. Uncover: Ask very specific questions to identify the real problem. Be specific about the problem that you solve. You have to identify the real problem. Ask good questions and listen 90% of the time. Size Up: Decide if the client is someone you want to work with. Have standards on who you want to serve and who you can serve best. Sell the Solution: Present your solution as THE solution to their problem. “Never leave the scene of a decision without first taking a specific action towards its realization.” Tony Robbins.

Linda Edgecombe, CSP, Hall of Fame

After 27 years and 5 ‘re-sets’, Linda has worked her butt off as a speaker to stay relevant in crazy times – through raising her family, through burnout, and through depression times three. Her saving grace has always been to lean into the mirror. Her biggest fear is that the business will quit her before she quits the business. She is really curious about what her next act looks like. She organically let her business grow. She had to re-set, re-boot. She brought her story to the stage, how she hated herself, how she did not like the person in the mirror and worked hard on liking her again. When she put her story forward, business started booming again. Talk about your vulnerabilities. People will love you. Linda then turned to us and had us share our answers to our own challenges, and the whole room turned into a wealth of knowledge. The best advice is always in the room. Somehow, we all shared, opened our hearts, cried, gave and received received advice. By sharing our challenges, we all became brighter.

To sum up: What an amazing day! We all learned, shared, grew, and knew that we belong to this great community of speakers, entrepreneurs, coaches, friends and new friends. A huge thank you to Linda for opening her home to us!


Lessons From the Road: How to Sustain and Grow a Thriving Speaking Business, Position Yourself as an Expert Who Speaks, and Flex Your Funny Bone!  

On Saturday March 16th, 2019, CAPS BC hosted Michael Kerr, CSP, HoF and CAPS National President.

International man of mirth Michael Kerr shared a speaker’s smorgasbord of ideas and insights on how he has sustained a thriving (though occasionally rocky) speaking career for more than 20 years. Here are Nathalie Plamondon-Thomas’ notes from this terrific morning.

Michael has spent his life researching, travelling and talking about humour and how to take life less seriously.

Humor makes you stand out!

To read this month’s entire recap, please click here.

Here are photos of some of the happy CAPS members and guests who attended this month’s event.
BIG thanks for both the recap and the photos, Nathalie!
March 2019



For a refreshing change, the CAPS BC Chapter hosted a Mix and Mingle night at a local venue, BAR ONE on Broadway near Burrard, where we enjoyed dinner and appies. Eighteen members and guests gathered in a private room, where we got to know each other through ice breakers, entertainment from our notorious singers Nathen Aswell and Andrea Menard, and a live auction.

The price was right at $15, which included a drink and desserts. Thanks to everyone who donated items for our auction – we raised almost $500! We had some good price wars on some of the items, and I want to thank Robin Levesque, our auctioneer, and the attendees who bid on and won their new purchases.

We all left the event knowing more about our CAPS members, and about the guests who were impressed with the fun and energy of our Chapter. I know we will see the guests again at our regular events.

JoAnne Marlow
President, BC Chapter








On Saturday, January 26th at the Granville Island Hotel, the Canadian Association of Professional Speakers hosted Karen McGregor, best selling author, international speaker and the founder/CEO of the Speaker Success Formula. She helps entrepreneurs to monetize their expertise by creating a powerful talk and offer from the stage. Karen and her flagship program, Rock the Stage, are known Canada-wide as the go-to speaker program for entrepreneurs who want results now.

This single mom, with sales of a half-million dollars annually, taught us how the “speak for free” model can be as fulfilling, lucrative and impactful as the “speak for a fee” model.

Karen McGregor2How to Make Money with Your Message, Sell from the Heart, and Create Products that Rock!

Karen’s model allows you to sell your services throughout your 75-minute presentation. By the end of the talk, many are hungry for the programs that were lightly mentioned through the presentation. Without a doubt, writing and presenting your script is a skill, and it must be honed and practised so that no one is really aware that you are planting seeds throughout your talk. Your programs, books, or services can be sold at the end of the presentation once the audience has realized that their “pain” will be resolved with these products or services. It is not the old method of sales that we experienced decades ago, but a new one that focuses on the discomfort of the audience and helps them to realize that there are solutions for it.

To become an expert speaker, focus on ONE topic or specialty that you will be known for; become the ‘go-to’ person for that ONE thing. In your available services, choose one program to offer and invite the audience to invest in themselves.

Benefits of the ‘Speak for Free’ Model:

  • Freedom – With only two presentations each month, Karen is able to enjoy a half-million dollar business each year, freeing up her time to play, travel, and be with her family.
  • Long Term Clients – Karen has found that at least 30% of the people who purchased her program continue to work with her. It’s better to have a small number of long-term clients than a large number of one-time clients.
  • Travel – You can travel as much as you wish and decide where you want to accept contracts.
  • No Competition – Because Karen’s model supports speaking for free, she is offered more opportunities to speak, as her competition is usually speakers who charge for their speaking.
  • Talk Longevity – You only need ONE talk or topic, adjusting it to suit the audience and the times.
  • Highly Lucrative – Karen doesn’t offer low, medium and high priced programs; she offers only the one – “Rock the Stage” – for $2000. For those who purchase her program at the end of her presentation, she offers a number of bonuses.
  • Venture Partners – In some cases (e.g. non-profits), the host can be offered a percentage of the sales to benefit their organization.
  • No Need To Be Perfect – Your systems are the key. The delivery is not as important as the design.
  • Potential – In a cold room, nobody knows you: 10% of your audience of 30 people = 3 people @ $1,000 = $3,000. In a warm room: 20% of your audience of 40 people = 8 people @ $1,000 = $8,000. If you speak twice per month (once in each room): $11,000. Yearly income: $132,000, or $264,000 for 2K products. (Karen’s son is 20 years old, uses her model and makes that kind of money.)


  1. Speak for free – sell 80% of the time.
  2. 20% of talks offer a free gift that leads to a webinar invitation – your talk online, which includes your core offer.
  3. Webinar funnel – Twice a year, with joint venture partners.
  4. Multiple-day live event of live online training – offer your long term solution to the bigger problem.
  5. Private coaching and retreats (client pays a premium price for your personal time).

 7 Core Elements Of The Talk That Sell:

  1. Acknowledge the symptoms. People are at the symptoms level, and those symptoms must be addressed to get the audience to trust that you understand their needs and pain. What is the problem that needs to be fixed?
  2. Audience Agreement. It is vital to solving the problem. Reinforce the benefits of solving that problem.
  3. Introduce the main problem. What is the real issue that needs a solution? Once Karen discovered her real issue – that she didn’t have a system to be successful at speaking – everything changed. We need to include in our talk the fact that we are generating results with what we do.
  4. Tell Your Story, Expertise, Results. How do you introduce this elegantly? Your personal story is the story that tells where you were, where you are now and that other people can get there too. Your results are really important in this story. When did you have your “ah-ha” moment? What happened after that, that really positioned you as the expert and the go-to person for their problem? People only want to work with us if we have results to offer them; our world is fast-paced and demands results. By doing this through a story, it positions you without sounding salesy.
  5. Content. Position your content to give value that people can use right away. Do not have so much content that you overwhelm your audience.
  6. Overcome Objections. Include testimonials and case studies to overcome objections. Use these strategically so that they support your information, rather than sounding like a sales pitch. Videos, before and after examples, and testimonials work well. (Karen teaches this in her “Rock the Stage” Program.)
  7. The Offer. Keep in mind that your own positive mindset on your presentation and sales are key in your success. You are truly solving a problem that many people have. Your offer HAS to be part of your talk; selling is not separate from your talk. An offer is an invitation; overcoming objections before you present it is key. Some testimonials or case studies will help to obliterate doubts before people even start to realize that they may have objections.

Karen also discussed how important it is to meet the needs of the different personality types in the audience and to incorporate them throughout your presentation:

  1. Relationship-focused people want to be involved and belong.
  2. Information-based people want numbers, so you want to give them the price of your program early in your talk, don’t wait until the end. Also, watch your language and don’t use the word PRICE, use the word INVESTMENT.
  3. Process-based people want to know that you have a system.
  4. Action-oriented people want to know that they will get results quickly.

You want to include all of them in your talk. Your package has to appeal to them; it has to not only dissolve their objections, it also has to fit their lifestyle. In your wholistic package, mix in online coaching and one-on-one sessions; some will prefer direct contact with you.

Include in your wholistic package:

  • Live events.
  • Recording of the live event.
  • Online events.
  • A Facebook group where people can connect.
  • One-on-one time.
  • Book.


Start having lunch dates with people that are your ideal clients and listen to what they are complaining about. What language do they use? What is their greatest fear? Then develop a product, or products, to fix that.

They can include online programs, retreats, online coaching, multiple-day events, retreats, exotic location experiences, and private coaching. It is better to do multiple days, as it is the same amount of work to do 1 day as it is to do 3 days. Real transformation will happen in 3 days.

Have one core program you are known for.

Make sure to include the next step for your clients. A long-term offer. A combination of training. Make sure to offer on-going support, when they need it, at the time they need it. That is where the value comes in.

For those members and guests who attended our CAPS event, Karen finished her presentation by generously inviting us to a special call with her and to listen to a special webinar.

Karen wowed us with an outstanding presentation that was loaded with value, and we were fortunate to be in the crowd!

(Notes by Nathalie Plamondon-Thomas and JoAnne Marlow, edited by Nathen Aswell)


WOW, what a powerful event we all experienced on Saturday, November 17th. We thoroughly enjoyed the stories, presentations, and expertise from four of our own BC CAPS members. Afterwards, we all agreed that highlighting our own experts was a great way to experience our CAPS values of Learn, Share,  Belong and Grow. Here’s a re-cap of our Saturday event.

SCOTT ARMSTRONGKeynote and Workshop Presenter, “Be Limitless”. Village Motivator, Author

As a wildlife advocate, Scott entertained us with his history of boa constrictors escaping their cage just before he was about to take a journey to East Asia, and how he wrestled tigers, just for kicks. It’s one of Scott’s passions, and he’s able to continue his passion while earning passive income from the online courses that he develops and sells to clients. He stressed that it’s not necessary to have a “perfect” presentation, but to create a series of webinars or course modules with:

  1. An initial engagement
  2. Education
  3. An offer
  4. Upsell
  5. Ongoing engagement

Using a boilerplate with a customized beginning and end for each client target is key, and it enables you to enjoy more time for the things you love rather than having to re-write a customized course each time. Scott will be a fast track presenter at the Convention, where he’ll go into more details about online learning opportunities.

I J MCINTYRE Keynotes: WOMEN: “How to leverage the power of your age over 45”

I J is approaching her 15th year as a CAPS member and shared 10 Tips and benefits of being involved with CAPS. Leader’s names from CAPS, NSA and abroad flew around the room, helping us to realize what we can all look forward to as members of CAPS.

  1. Define your niche. Be able to answer the following: “I am the only speaker who _________”, where being specific, being relevant, and content based on your expertise are critical components.
  2. “Choose your lane (Jane Atkinson) or determine “what you’re known for” (Marc LeBlanc) to keep you focused.
  3. Be an expert on your topic.
  4. Write your knowledge down, especially when it comes to how your audience will be or feel differently after your presentation.
  5. Get Help. Don’t try to do it all on your own.
  6. Ask your client, “If you could wave a magic wand to help your people, what three things would come up for you?” (Brian Lee).
  7. Take advantage of all the benefits of a CAPS membership. Check our website and benefits.
  8. Have a clearly communicated elevator pitch.
  9. Start your day by asking, “What will I do today that will build my business?” and end your day with, “What did I do today that built my business?”.
  10. Reach out to other CAPS members to Share, Belong, Learn, and Grow.

Ida Jean is organizing the Opening Ceremonies of this year’s National Convention in Vancouver.

STEPHEN HAMMONDBest Selling Author, Presenter “Creating A Workplace Of Respectful People”

Stephen impressed us with his passion as a Human Rights lawyer, with the fact that his best-selling books actually developed his massive speaking business throughout North America, and with the process of developing his thriving business (and political interests) through what he values. He stressed that we stay an “expert” in our field by keeping current and not having our information dated back to 2006! “Always offer massive value and substance in your presentations and material,” he stated, “and inspire others, while tossing in some entertainment or humour to engage the audience.”

His passion and his ability to write and re-purpose his programs (training courses, webinars, presentations, workshops and several books) have increased the value of his message and have led to a hugely successful business.

TOM WATSON – Powerful Storyteller, and Best Selling Author of “MAN SHOES – The Journey to Becoming a Better Man, Husband & Father”

As I checked my notes after Tom’s presentation, I was surprised to find that I had only written one thing. I was so taken with Tom’s emotional presentation that it was hard to put my pen to paper. We were all totally immersed in the story of a young baby, left naked in a hotel room alone, crying and bathing in his own excretions. This little baby had been abandoned by his parents and entered the social services “foster system”. Continuing to tell us of his life as a little boy, Tom described how he became disassociated from others after being brutally abused by one foster parent after another. Finally, at a tender age, he was introduced to an aging couple, the Watsons, who loved and nurtured him no matter what.

Tom’s story had several of us in tears at the heartache he had faced, and yet now stood before us as a man of pride, gratitude, and honour. Tom credits his father, who took Tom’s face in his hands and said, “You may believe that you are not loved, but that is not true. We love you and believe in you.” The switch went on for Tom. His father told him the one thing that I wrote down on my tear-stained page:
Powerful, eh?


Diane Rolston, Presenter and Author 

“Dynamic YouTM  The Secret Code to Being Confident, Wealthy & Successful”

Diane Rolston, our newest member of CAPS BC, delivered a polished presentation that will challenge anyone at the Convention.
Congrats, and good luck, Diane!


On October 20th, Teresa DeGrosbois, International Speaker and the #1 International Bestselling author of “Mass Influence”, shared her tips for writing a book that people would clammer to read. The most important thing about writing is to choose a topic on which you are passionate – to write with a passion that will help you to create a movement to make change and to influence people to follow you. When you have a focus and a purpose for your book, it is much easier to help people purchase, read and take action based on your message.

Being a thought leader, and seeing a problem in the world that needed to be addressed, Teresa also spoke about founding the Evolutionary Business Council. The EBC’s passionate goal is to have transformational principles touch the lives of 1.2 billion people by 2020 by training 1200 thought leaders to each reach 1 million.

After the event, Teresa was kind enough to invite members and guests to join her for lunch, juicy conversation and tips at “Edible Canada” on Granville Island.  (Click here to sign up for free for Teresa’s 30 Day Influence Challenge and to download a free PDF copy of her e-book “Mass Influence”.)

(Thanks for the notes, JoAnne!)

Suzanne Doyle-Ingram of Prominence Publishing
 was once again the business sponsor for our meeting. Suzanne is a publishing genius, and has helped over 700 authors to produce bestselling books. She offers coaching on how to write and produce a book with ease and confidence. (Contact Suzanne via her website, or e-mail her here.)

And here are some photos (BIG thanks, Nathalie!) of the happy CAPS members and guests who attended!