APRIL 2020 EVENT:
JANUARY 25th EVENT: AMPLIFY YOUR MESSAGE THROUGH PODCASTING
EVERYTHING YOU NEED TO KNOW ABOUT PODCASTING
With Michelle Abraham
Podcasting finally hit the mainstream, and now everyone is listening to podcasts or starting their own podcasts. Information overload, outdated info, strategies that don’t work and technology overwhelm are some real struggles when it comes to starting a podcast. You know you are interested in podcasting, but you aren’t sure how it fits with your speaking business.
On Saturday January 25th, CAPS BC invited Expert Podcast Trainer Michelle Abraham for a full day with everything you need to know about Podcasting. Here is a very brief reCAPS.
Michelle got introduced to Podcasts as she closed her business when she had her son and was missing food for her business brain. She started listening to Podcasts while playing in the living room with her son. Her first Podcast was The RV There Yet Podcast. Michelle now has three Podcasts: AMPLIFYOU, The Blissfull Parenting, RV There Yet
A Podcast is an audio recording of a topic, a form of content. You can either be a guest or a host.
As a Host, you can control the content, plug your own services, interview experts and get in contact with amazing other experts, you record last minute in your pajamas, you can choose your own frequency, you can leave a legacy, you can get sponsorships, you can coach through your own presentation.
People are listening to podcasts while they are folding laundry, commuting, grocery shopping, etc. When there is video, people need to stop and sit in front of a screen. When it’s audio only, they can listen while doing something else.
One of the points of having a show is for people to be led towards working with you. It is writing a path for them that leads to working with you as a coach for example. What are the things your potential clients need to know before they can start working with you.
Everyone is doing a Podcast now, so is it getting saturated, is it still worth doing one as well? Michelle responds: you are doing videos anyways, you may as well turn it into a Podcast and recycle your content.
The title of your show should be literally what you do. In Podcasting, when people search for a Podcast, they search keywords. Make sure you include your key words in your title. It is really important to have a really good title for the whole show. The show name matters more than the individual episodes names. Instead of calling it something cool, you want to call it something really literal. Don’t worry about how boring it may sound. For example, if you do branding for growing businesses, you want to call your podcast: Branding for growing businesses.
Is there an ideal time? Whatever time that allows you to convey a clear message. Whether it is 7 minutes, 30 minutes, 60 minutes, you need to have one clear message per Podcast. Most people listening to podcast are doing so while commuting which is an average of 30 minutes so it would be ideal to set your Podcast to approx. 30 min.
4 PODCASTS STOPPERS
Fear – Technology – Perfectionism – Time
700,000 active Podcasts. 29 million episodes. 100 languages. If you get 100 to 200 downloads of your episode, you are in the top 20% of all Podcasts. The top categories: Society and culture, business, news and politics, health, comedy. There is now a new category called: self-improvement. 70% of US population is familiar with the term Podcasting. 51% have listened to a Podcast. 32% listens every 2nd month. 22% listens weekly. 6% are avid listeners. – The listeners are loyal, affluent and educated. They usally have a higher level of income and higher level of education. – 80% listen to ALL or MOST of each episode and listen to an average of 7 shows per week. – 54% are listening on Apple, 43% on android, 3% other devices. – Podcast listeners are more active than others on social media channels. 94% vs 81%. They follow brands on social medias.
5 EASY STEPS TO STARTS
1. The Problem and Ambition of your audience. Talk to one person in particular. Record with having in mind that you are talking to one person. Talk about their problem and what they are thinking about. You are talking in their ears, through their earbuds. So it is very intimate. Talk about their problem. I know what you are feeling. Share your personal stories that led you to be who you are today.
2. Position Yourself as an Expert. Be a Guest vs having a solo show. What do you want to be known for? What sets you apart from other speakers and coaches?
3. (re) Purpose Your Content.
4. Make a Plan. Lead people to buy a book? Work with you? buy an online course?
5. Your Products and Services. Figuring out what you do and how to share all that you do in your conversation
Michelle Abraham, Expert Podcast Trainer, International Podcast Speaker, Host of 3 Podcasts and CEO of Amplifyou, a Podcast Launch and Management Agency for Change Makers and Thought Leaders. Amplifyou has launched over 75 podcasts in the last 12 months.
You can connect with Michelle here: firstname.lastname@example.org – www.amplifyou.ca
Notes by Nathalie Plamondon-Thomas
NOVEMBER 2nd EVENT RECAP: YOUR ONE IDEA THE KEY TO YOUR UNIQUE BRAND
On Saturday November 2nd, 2019, CAPS BC hosted Azadeh Yaragi, Founder & Creative Director of Gogo Telugo.
“Branding is no longer your logo – it’s how people experience your business”
“Branding is the window to the soul of your business. It is a subliminal feeling that connects to your audience immediately. It creates a gut feeling of alignment that says YES or NO.” – Azadeh Yaragi.
Here is an abridged version of Nathalie’s (CAPS BC Secretary) notes from the event:
You get 7 seconds to create a first impression. If you don’t create a good first impression, it will take a lot of money for you to try to change it.
You need to stand out from the crowd in 7 seconds.
Branding is a strategy, a system where you mix images and feelings. Branding is the IMAGE in your head and the FEELING in your heart. Your business needs to have specific images that people can recognize and feel right away to understand what you do and who you are.
Branding used to be a one-way monologue – from the company to the consumer. Now it has flipped, with the consumer telling the company what the company should be about. It is all about experiences shared as a dialogue.
“Branding is what people say about you when you are not in the room.
– Jeff Bezos, CEO Founder of Amazon
Azadeh led us through an exercise that made us realize the importance of being consistent with our brand and marketing material that really represents us, even when we are not there. Is the first impression you give to people stopping them from contacting you?
The rule of thumb for a marketing budget strategy: 3 to 4% of your projected annual revenue.
Azadeh gave us a survey to evaluate how well we are seen, heard, standing out, connecting, engaging and growing. Look at your business and decide what will be your focus for the upcoming year.
We are wired and programmed to do one thing well at a time. People buy ideas and a brand promise; they don’t buy products and services.
The two richest men on earth, Warren Buffet and Bill Gates, were asked what their number one principle for success is, and they both responded with the same answer: FOCUS. We need to bring things down to ONE concept. One idea. Find focus in your business and nail down your ONE IDEA!
NEW BOARD OF DIRECTORS 2020
This event was followed by the Annual General Meeting 2019, where the new board of directors for 2019-2020 was elected:
- Robin Levesque, President
- JoAnne Marlow, Past President
- Nathalie Plamondon-Thomas, Secretary/ Communications Director
- Diane Rolston, Program Director
- Stephanie Stables, Director at large
- Azadeh Yaraghi, Social Media Director
- Steve Whiteside, Finance Director
- Steve Barker, Membership Director
- Andrea Menard, on a leadership team for the membership renewal campaign.
(Note from Nathen Aswell, the creator of this newsletter: BIG thanks to Nathalie Plamondon-Thomas for her notes on this event!)
SEPTEMBER EVENT RECAP
FALL ISLAND REBOOT
Submitted by: Nathalie Plamondon-Thomas
CAPS BC brought their monthly event to Toad’s Landing Private Island on Saturday September 21st, connecting with the champions in the industry for personal and business development to immerse themselves in island feel private retreat!
Five Amazing CAPS Presenters
- David Gouthro, CSP, “Embracing The New Rules of Engagement”
- Rosemarie Barnes, “Increase your Impact with Vocal Power”
- Jeanne Martinson, “Top 5 Publishing Secrets”
- Nathalie Plamondon-Thomas, “THINK Yourself® SUCCESSFUL”
- Robin Levesque, “The Power of Positive Leadership”
EMBRACING THE NEW RULES OF ENGAGEMENT (only if you want to remain relevant)!
David Gouthro, CSP
In this highly interactive exploration, David brought us out of our comfort zone to increase engagement.
Instead of putting the call for action at the end of a presentation, David taught us how to do the call to action upfront.
David also talked to us about what ROI really means = Real Outstanding Impact. In order to do so, you need to engage your audience.
David led us through a co-creation exercise where we came up with close to 40 ways to engage your audience before, during and after a gig.
David expertly demonstrated to us what we need to do, instead of telling us. That was brilliantly done.
INCREASE YOUR IMPACT WITH VOCAL POWER
During her energetic, engaging, and fun presentation, Rosemarie taught us now to use our vocal capabilities, and how to use them effectively.
Thirty-eight percent of your message is sent via vocal finesse. Are you spending 38% of your preparation time focused on that aspect of your presentation?
We all have different voices. There is more to your voice than what you think.
Rosemarie demonstrated in engaging exercices, how to use a mixed voice, which is a combination of our chest voice and our head tone.
In order to find your voice, you have to experience with the extremes.
We want to make sure we don’t bore our audience with a monotone voice. Change speed. We need vocal agility. Everybody’s voice is unique, we need to expand it.
Add emphasis. Add variety. Boredom is our enemy. Don’t memorize your speech. When you recite, you tend to go flat. To be a perfect speaker, you need to be an imperfect speaker.
TOP 5 PUBLISHING SECRETS
Jeanne Martinson, Co-Publisher, Wood Dragon Books
Speakers need a book to extrapolate their knowledge beyond their voice: A book.
A book will justifies hiring you instead of someone else.
Is it meaningful? What is the content about? How will you entertain, inspire people?
Is it readable? People need to be able to read the whole thing. It has to be beautiful.
Is it marketable? What are the mistake people do?
Is it truthful? Does is fulfill the promise of what you have been saying?
After 10 books, Jeanne started to work with people that wanted to know how she succeeded with her book. So, she wrote a book about how to write a book. Hemingway or Twain.
She share 5 secrets with us:
SECRET NO1: KNOW YOU
Author personality. Are you an early bird or night owl? Are you introvert or extrovert? Are you linear or lateral thinker? Are you pressure-prompted or pleasure-prompted?
SECRET NO.2 – MARKET EARLY
Market before, during and after. What can you do at each of these stages to promote your book.
SECRET NO.3 EDIT EDIT EDIT
SECRET NO.4 BOOK COVER
SECRET NO.5 HAVE A HOT TITLE
THINK Yourself® SUCCESSFUL
This is weird, that as the CAPS Secretary and Social Media director, I am doing a re-CAPS on my own session. LOL!!! I guess I kind of know what I talked about… So here you go:
I shared with the CAPS Reboot participants a vulnerable truth about the day I booked my first paid speaking engagement. I hung up the phone, and I felt like a fraud. I remember sitting in my office hearing this nasty voice telling me: You are not a REAL professional speaker, you don’t deserve $1,000 paycheck for an afternoon. That’s when I realized I needed to find a system to shut down the negative self-talk in my head and start changing the way I talk to myself!
So, I spent the last decade studying neuroscience and negative self-talk and how to program our inner voices differently. That’s the system I shared in my 8 International No.1 Bestselling books… So in the afternoon session, I showed how the brain works, how people use it wrong and the things you need to do to make it work for you.
The main learnings were surrounding the Logical Mind and the Unconscious Mind. How you can use your brain like your own Personal Assistant and how to use Robert Dilts six neurological levels on which my D.N.A. System is juxtaposed, to reprogram each layer of their brain from Environment, Behaviours, Skills, Beliefs and Values, Identity and Life Purpose.
THE POWER OF POSITIVE LEADERSHIP
Robin shared with us five practices that he learned when, in his life, he faced a perfect storm.
Drawing from positive psychology to decide what you do as a speaker. Like a Social contract with yourself.
Robin landed his dream job a few years ago. Dream employer, dream job, dream location, for the government. The leadership changed and somehow, this dream job, was not his dream job anymore. He was miserable. He was being second guessed, micro-managed and never good enough. He started seeing signs of high blood pressure, kidney failure, his marriage was falling apart… he decided to look for other opportunities, could not find anything, he had been practicing doing speaking and workshops on the side and aspiring to do this “someday”. He somehow got offered a package and the feeling at that point was a huge relief and, at the same time, he felt lots of angers, fear on how will he replace a six-figure income in Victoria? Lack of control on what is going to happen next. Somehow, the universe decided for him. The perfect storm continued with his wife leaving and his pet being put down.
Here are a few tools he used to regain calm after the storm.
WHOLE LIFE GARDEN
INNER-OUTER LIFE ICEBERG
FOUR SOUL QUESTIONS:
ROBIN’S HEDGEHOG PRINCIPLE
Robin finished the day with a meditation asking us questions, as we processed with our eyes closed, brilliantly feeling the magic in our minds, feeling the results of the answers generated in results of these powerful questions around Joy – gratitude – serenity – pride, interest, hope, pride, amusement, awe, love.
Here is how to connect with Toad’s Landing – Johnson Island. Frances.email@example.com 250-888-6497
The perfect day ended with an evening social/dinner mix and mingle event at Stephen Hammond’s in Victoria where the charm of his home mixed with the amazing food and the great company contributed to an elegant and warm closing to CAPS BC Island Reboot!
For complete notes, you can see Nathalie’s full notes here: www
MAY CAPS BC RETREAT RECAP
Submitted Nathalie Plamondon-Thomas
On May 18th, Linda Edgecombe and Hugh Culver hosted a mind-blowing CAPS BC retreat at Linda’s Edgy Acres acreage in Kelowna: a full day workshop with 4 Speakers, learning, networking, brainstorming, mentoring, socializing, laughing, and enjoying local foods paired with local wines.
PART I:HOW TO GET YOUR NEXT 10 PAID SPEAKING ENGAGEMENTS
Hugh Culver, CSP, MBA
Hugh has done every part of the business and taught us how to get us where we want to go faster and easier than he did and how to avoid the mistakes that he made. Make sure you invite your audience at the beginning of your talk to evaluate their own performance, so that they realize that they should indeed be listening to what you will say next. Some areas to consider: Planning – Product – Performance – Personal. Hugh showed us that it is best to focus on “side street” markets and to include add-on products with our offer instead of going after the main markets and only speaking. Charge for your handouts, add coaching, add facilitator services, add training, add a self-published book, add a webinar to follow up with after the event, add an online course, add a podcast. The Mainstream Market: Associations that have regular meetings and conventions – Corporations – Not for profit agencies. The “Side Street” Market: Municipality governments, Provincial governments, Credit unions, NFP societies, Coops, School districts, University admin – staff, Health authorities, First Nation bands, Start-up businesses, Local agencies. Hugh also shared 10 better business techniques.
PART II: THE COACH APPROACH TO SPEAKING
Beth shared her journey from International Business and Life Coach to accidental Speaker. Beth outlined her signature process – the relationship formula – and how her expertise has enabled her to take a one-on-one coaching process to conventions with several thousands of people. In 2006, Beth’s relationship imploded and her marriage fell apart, and she was angry about being a divorced person. She had a coach at the time who challenged her to do something about it and work on her marriage. She decided to show up in her relationship, the way she wanted her husband to show up and, somehow, he became nicer. She just tried a system, and it worked. (She celebrated her 20th anniversary the week after the retreat.) She was very surprised that it worked, and she was eager to share her experience with other couples, thinking that if anybody tried the system, it would also work for them.
Here is the system – the relationship formula: E + V + C = HE – FOR ENERGY. The energy of the masculine and the feminine. 4 different ways to split the energy, Positive Masculine, Positive Feminine, Negative Masculine and Negative Feminine. When things are not going well in a relationship, ask yourself which quadrant you identify with in that relationship. If you are in the negative quadrants, move up to the positive ones. V – FOR VALUES. Masculine Highest Value: #1 – Freedom Feminine Highest Value #1 – Safety C – FOR CURRENCY Relationship currency. How do we get paid in our relationships? We give what we want. You need to give your partner what THEY want.
Masculine currency: Appreciation & Trust. Feminine currency: Connection and Protection. H – FOR HAPPINESS If you do these three things, you will live happily ever after. Energy + Value + Currency = Happiness.
PART III: HOW A SIMPLE 5-STEP PROCESS CAN HELP YOU SELL MORE AND CHARGE MORE – EVEN IF YOU HATE SALES
Scott is the owner of I Love Mortgage Brokering and author of “How to Rob Your Bank.” In 2018, after interviewing over 200 top producers in both the US and Canada, Scott doubled his income by applying a new sales formula that focuses solely on solving a problem. I.R.U.S.S. SYSTEM. Intention: When you do a sale, your intention really matters. Before getting on a call, you have to show up in a way that enables you to be fully present. Rapport: If you don’t have rapport, people won’t be honest with you and won’t buy from you. Uncover: Ask very specific questions to identify the real problem. Be specific about the problem that you solve. You have to identify the real problem. Ask good questions and listen 90% of the time. Size Up: Decide if the client is someone you want to work with. Have standards on who you want to serve and who you can serve best. Sell the Solution: Present your solution as THE solution to their problem. “Never leave the scene of a decision without first taking a specific action towards its realization.” Tony Robbins.
PART IV: HOW TO STAY RELEVANT IN CRAZY TIMES
Linda Edgecombe, CSP, Hall of Fame
After 27 years and 5 ‘re-sets’, Linda has worked her butt off as a speaker to stay relevant in crazy times – through raising her family, through burnout, and through depression times three. Her saving grace has always been to lean into the mirror. Her biggest fear is that the business will quit her before she quits the business. She is really curious about what her next act looks like. She organically let her business grow. She had to re-set, re-boot. She brought her story to the stage, how she hated herself, how she did not like the person in the mirror and worked hard on liking her again. When she put her story forward, business started booming again. Talk about your vulnerabilities. People will love you. Linda then turned to us and had us share our answers to our own challenges, and the whole room turned into a wealth of knowledge. The best advice is always in the room. Somehow, we all shared, opened our hearts, cried, gave and received received advice. By sharing our challenges, we all became brighter.
To sum up: What an amazing day! We all learned, shared, grew, and knew that we belong to this great community of speakers, entrepreneurs, coaches, friends and new friends. A huge thank you to Linda for opening her home to us!
MARCH EVENT RECAP
Lessons From the Road: How to Sustain and Grow a Thriving Speaking Business, Position Yourself as an Expert Who Speaks, and Flex Your Funny Bone!
On Saturday March 16th, 2019, CAPS BC hosted Michael Kerr, CSP, HoF and CAPS National President.
International man of mirth Michael Kerr shared a speaker’s smorgasbord of ideas and insights on how he has sustained a thriving (though occasionally rocky) speaking career for more than 20 years. Here are Nathalie Plamondon-Thomas’ notes from this terrific morning.
Michael has spent his life researching, travelling and talking about humour and how to take life less seriously.
Humor makes you stand out!
To read this month’s entire recap, please click here.
Here are photos of some of the happy CAPS members and guests who attended this month’s event.
BIG thanks for both the recap and the photos, Nathalie!
WHAT A GREAT NIGHT!
For a refreshing change, the CAPS BC Chapter hosted a Mix and Mingle night at a local venue, BAR ONE on Broadway near Burrard, where we enjoyed dinner and appies. Eighteen members and guests gathered in a private room, where we got to know each other through ice breakers, entertainment from our notorious singers Nathen Aswell and Andrea Menard, and a live auction.
The price was right at $15, which included a drink and desserts. Thanks to everyone who donated items for our auction – we raised almost $500! We had some good price wars on some of the items, and I want to thank Robin Levesque, our auctioneer, and the attendees who bid on and won their new purchases.
We all left the event knowing more about our CAPS members, and about the guests who were impressed with the fun and energy of our Chapter. I know we will see the guests again at our regular events.
President, BC Chapter
JANUARY CHAPTER EVENT RECAP
On Saturday, January 26th at the Granville Island Hotel, the Canadian Association of Professional Speakers hosted Karen McGregor, best selling author, international speaker and the founder/CEO of the Speaker Success Formula. She helps entrepreneurs to monetize their expertise by creating a powerful talk and offer from the stage. Karen and her flagship program, Rock the Stage, are known Canada-wide as the go-to speaker program for entrepreneurs who want results now.
This single mom, with sales of a half-million dollars annually, taught us how the “speak for free” model can be as fulfilling, lucrative and impactful as the “speak for a fee” model.
How to Make Money with Your Message, Sell from the Heart, and Create Products that Rock!
Karen’s model allows you to sell your services throughout your 75-minute presentation. By the end of the talk, many are hungry for the programs that were lightly mentioned through the presentation. Without a doubt, writing and presenting your script is a skill, and it must be honed and practised so that no one is really aware that you are planting seeds throughout your talk. Your programs, books, or services can be sold at the end of the presentation once the audience has realized that their “pain” will be resolved with these products or services. It is not the old method of sales that we experienced decades ago, but a new one that focuses on the discomfort of the audience and helps them to realize that there are solutions for it.
To become an expert speaker, focus on ONE topic or specialty that you will be known for; become the ‘go-to’ person for that ONE thing. In your available services, choose one program to offer and invite the audience to invest in themselves.
Benefits of the ‘Speak for Free’ Model:
- Freedom – With only two presentations each month, Karen is able to enjoy a half-million dollar business each year, freeing up her time to play, travel, and be with her family.
- Long Term Clients – Karen has found that at least 30% of the people who purchased her program continue to work with her. It’s better to have a small number of long-term clients than a large number of one-time clients.
- Travel – You can travel as much as you wish and decide where you want to accept contracts.
- No Competition – Because Karen’s model supports speaking for free, she is offered more opportunities to speak, as her competition is usually speakers who charge for their speaking.
- Talk Longevity – You only need ONE talk or topic, adjusting it to suit the audience and the times.
- Highly Lucrative – Karen doesn’t offer low, medium and high priced programs; she offers only the one – “Rock the Stage” – for $2000. For those who purchase her program at the end of her presentation, she offers a number of bonuses.
- Venture Partners – In some cases (e.g. non-profits), the host can be offered a percentage of the sales to benefit their organization.
- No Need To Be Perfect – Your systems are the key. The delivery is not as important as the design.
- Potential – In a cold room, nobody knows you: 10% of your audience of 30 people = 3 people @ $1,000 = $3,000. In a warm room: 20% of your audience of 40 people = 8 people @ $1,000 = $8,000. If you speak twice per month (once in each room): $11,000. Yearly income: $132,000, or $264,000 for 2K products. (Karen’s son is 20 years old, uses her model and makes that kind of money.)
- Speak for free – sell 80% of the time.
- 20% of talks offer a free gift that leads to a webinar invitation – your talk online, which includes your core offer.
- Webinar funnel – Twice a year, with joint venture partners.
- Multiple-day live event of live online training – offer your long term solution to the bigger problem.
- Private coaching and retreats (client pays a premium price for your personal time).
7 Core Elements Of The Talk That Sell:
- Acknowledge the symptoms. People are at the symptoms level, and those symptoms must be addressed to get the audience to trust that you understand their needs and pain. What is the problem that needs to be fixed?
- Audience Agreement. It is vital to solving the problem. Reinforce the benefits of solving that problem.
- Introduce the main problem. What is the real issue that needs a solution? Once Karen discovered her real issue – that she didn’t have a system to be successful at speaking – everything changed. We need to include in our talk the fact that we are generating results with what we do.
- Tell Your Story, Expertise, Results. How do you introduce this elegantly? Your personal story is the story that tells where you were, where you are now and that other people can get there too. Your results are really important in this story. When did you have your “ah-ha” moment? What happened after that, that really positioned you as the expert and the go-to person for their problem? People only want to work with us if we have results to offer them; our world is fast-paced and demands results. By doing this through a story, it positions you without sounding salesy.
- Content. Position your content to give value that people can use right away. Do not have so much content that you overwhelm your audience.
- Overcome Objections. Include testimonials and case studies to overcome objections. Use these strategically so that they support your information, rather than sounding like a sales pitch. Videos, before and after examples, and testimonials work well. (Karen teaches this in her “Rock the Stage” Program.)
- The Offer. Keep in mind that your own positive mindset on your presentation and sales are key in your success. You are truly solving a problem that many people have. Your offer HAS to be part of your talk; selling is not separate from your talk. An offer is an invitation; overcoming objections before you present it is key. Some testimonials or case studies will help to obliterate doubts before people even start to realize that they may have objections.
Karen also discussed how important it is to meet the needs of the different personality types in the audience and to incorporate them throughout your presentation:
- Relationship-focused people want to be involved and belong.
- Information-based people want numbers, so you want to give them the price of your program early in your talk, don’t wait until the end. Also, watch your language and don’t use the word PRICE, use the word INVESTMENT.
- Process-based people want to know that you have a system.
- Action-oriented people want to know that they will get results quickly.
You want to include all of them in your talk. Your package has to appeal to them; it has to not only dissolve their objections, it also has to fit their lifestyle. In your wholistic package, mix in online coaching and one-on-one sessions; some will prefer direct contact with you.
Include in your wholistic package:
- Live events.
- Recording of the live event.
- Online events.
- A Facebook group where people can connect.
- One-on-one time.
DESIGNING YOUR PRODUCTS SUITE
Start having lunch dates with people that are your ideal clients and listen to what they are complaining about. What language do they use? What is their greatest fear? Then develop a product, or products, to fix that.
They can include online programs, retreats, online coaching, multiple-day events, retreats, exotic location experiences, and private coaching. It is better to do multiple days, as it is the same amount of work to do 1 day as it is to do 3 days. Real transformation will happen in 3 days.
Have one core program you are known for.
Make sure to include the next step for your clients. A long-term offer. A combination of training. Make sure to offer on-going support, when they need it, at the time they need it. That is where the value comes in.
For those members and guests who attended our CAPS event, Karen finished her presentation by generously inviting us to a special call with her and to listen to a special webinar.
Karen wowed us with an outstanding presentation that was loaded with value, and we were fortunate to be in the crowd!
(Notes by Nathalie Plamondon-Thomas and JoAnne Marlow, edited by Nathen Aswell)
NOVEMBER CHAPTER EVENT RECAP
SCOTT ARMSTRONG – Keynote and Workshop Presenter, “Be Limitless”. Village Motivator, Author
As a wildlife advocate, Scott entertained us with his history of boa constrictors escaping their cage just before he was about to take a journey to East Asia, and how he wrestled tigers, just for kicks. It’s one of Scott’s passions, and he’s able to continue his passion while earning passive income from the online courses that he develops and sells to clients. He stressed that it’s not necessary to have a “perfect” presentation, but to create a series of webinars or course modules with:
- An initial engagement
- An offer
- Ongoing engagement
Using a boilerplate with a customized beginning and end for each client target is key, and it enables you to enjoy more time for the things you love rather than having to re-write a customized course each time. Scott will be a fast track presenter at the Convention, where he’ll go into more details about online learning opportunities.
I J MCINTYRE – Keynotes: WOMEN: “How to leverage the power of your age over 45”
I J is approaching her 15th year as a CAPS member and shared 10 Tips and benefits of being involved with CAPS. Leader’s names from CAPS, NSA and abroad flew around the room, helping us to realize what we can all look forward to as members of CAPS.
- Define your niche. Be able to answer the following: “I am the only speaker who _________”, where being specific, being relevant, and content based on your expertise are critical components.
- “Choose your lane (Jane Atkinson) or determine “what you’re known for” (Marc LeBlanc) to keep you focused.
- Be an expert on your topic.
- Write your knowledge down, especially when it comes to how your audience will be or feel differently after your presentation.
- Get Help. Don’t try to do it all on your own.
- Ask your client, “If you could wave a magic wand to help your people, what three things would come up for you?” (Brian Lee).
- Take advantage of all the benefits of a CAPS membership. Check our website and benefits.
- Have a clearly communicated elevator pitch.
- Start your day by asking, “What will I do today that will build my business?” and end your day with, “What did I do today that built my business?”.
- Reach out to other CAPS members to Share, Belong, Learn, and Grow.
Ida Jean is organizing the Opening Ceremonies of this year’s National Convention in Vancouver.
STEPHEN HAMMOND – Best Selling Author, Presenter “Creating A Workplace Of Respectful People”
Stephen impressed us with his passion as a Human Rights lawyer, with the fact that his best-selling books actually developed his massive speaking business throughout North America, and with the process of developing his thriving business (and political interests) through what he values. He stressed that we stay an “expert” in our field by keeping current and not having our information dated back to 2006! “Always offer massive value and substance in your presentations and material,” he stated, “and inspire others, while tossing in some entertainment or humour to engage the audience.”
His passion and his ability to write and re-purpose his programs (training courses, webinars, presentations, workshops and several books) have increased the value of his message and have led to a hugely successful business.
TOM WATSON – Powerful Storyteller, and Best Selling Author of “MAN SHOES – The Journey to Becoming a Better Man, Husband & Father”
As I checked my notes after Tom’s presentation, I was surprised to find that I had only written one thing. I was so taken with Tom’s emotional presentation that it was hard to put my pen to paper. We were all totally immersed in the story of a young baby, left naked in a hotel room alone, crying and bathing in his own excretions. This little baby had been abandoned by his parents and entered the social services “foster system”. Continuing to tell us of his life as a little boy, Tom described how he became disassociated from others after being brutally abused by one foster parent after another. Finally, at a tender age, he was introduced to an aging couple, the Watsons, who loved and nurtured him no matter what.
Tom’s story had several of us in tears at the heartache he had faced, and yet now stood before us as a man of pride, gratitude, and honour. Tom credits his father, who took Tom’s face in his hands and said, “You may believe that you are not loved, but that is not true. We love you and believe in you.” The switch went on for Tom. His father told him the one thing that I wrote down on my tear-stained page:
MY CHOICE + MY ACTIONS = MY LIFE
OUR RISING STAR
Diane Rolston, Presenter and Author
“Dynamic YouTM The Secret Code to Being Confident, Wealthy & Successful”
Diane Rolston, our newest member of CAPS BC, delivered a polished presentation that will challenge anyone at the Convention.
Congrats, and good luck, Diane!