“Branding is no longer your logo – it’s how people experience your business” – Zoom option, November 2, 2019
Coinciding with the Annual General Meeting
8:00-9:00am Networking and light refreshments
9:00-11:30am “Branding” presentation,
11:45-12:30pm AGM, nominations and voting
Branding is no longer your logo – it’s how people experience your business” – Zoom option
Presented by Azadeh Yaraghi, Founder & Creative Director, Gogo Telugo
Why is branding the element that sets up your business for great success, better than arguably any other single business factor? To find out, first you would need to answer this question: What is branding?
Branding is the window to the soul of your business. It is a subliminal feeling that connects to your audience immediately. It creates a gut feeling alignment that says YES or NO. It is how people experience what you have to say or sell.
Branding is not only your Logo, Website, Business Card, Content, Messaging, Promotional Materials, etc. Branding is creating the emotional connection with your audience and then tying it to the practical marketing collateral. Your brand comes first. The tangible tools come second.
Marketing has changed. Because of this, the meaning of branding has also changed. Branding is no longer your logo – it’s how people experience your business.
Get to know how you can create a brand that represents you to your core, helps you show up with confidence, and connects you to your ideal audience.