Message from Our President, JoAnne Marlow
Happy September and greetings CAPS Members and Guests!
I truly hope you had a wonderful, adventurous and restful summer – somehow, there’s an oxymoron in there!
Our CAPS Board is excited to present our Fall event calendar beginning with our ROAD TRIP…to Toad Island, near the Swartz Bay Terminal on Vancouver Island!
Re-Boot your speaking energy and business with our Vancouver Island, “Creating Exceptional Experiences” event on September 21st. We have five, yes, FIVE specialized CAPS Speakers lined-up to share their wisdom.
Offering this $1,000 day value to members for $97, Guests $147 and if you are unable to attend in person, Zoom $25.
Our Program Directors have planned an incredible FULL day of learning on Toad Island, a little private getaway just near the Swartz Bay ferry terminal.
After we’ve lunched, snacked, schmoozed, discovered and become inspired, we have been invited for a no-host dinner and cocktails – $20 each to cover food costs – at the home of Stephen Hammond, in Victoria. Truly a day FULL of incredible!
For those of you who heard the acclaims from our road trip to Kelowna in May, you won’t want to miss this event! Click HERE to register.
November 2, 2019
“Branding is no longer your logo – it’s how people experience your business”
CAPS BC is fortunate to have Azadeh Yaraghi, the Founder and Creative Director of Gogo Telugo Creatives, a boutique Communication Design agency in Vancouver present at our meeting..
Why is branding the element that sets up your business for great success, better than arguably any other single business factor? To find out, first you would need to answer this question: What is branding?
Branding is the window to the soul of your business. It is a subliminal feeling that connects to your audience immediately. It creates a gut feeling alignment that says YES or NO. It is how people experience what you have to say or sell.
Branding is not only your Logo, Website, Business Card, Content, Messaging, Promotional Materials, etc. Branding is creating the emotional connection with your audience and then tying it to the practical marketing collateral. Your brand comes first. The tangible tools come second.
Marketing has changed. Because of this, the meaning of branding has also changed. Branding is no longer your logo – it’s how people experience your business.
Get to know how you can create a brand that represents you to your core, helps you show up with confidence, and connects you to your ideal audience.
Azadeh will enlighten us on the changes we need to be aware of when creating our business or personal brand. With a unique combination of specialized skills and 14+ years of experience in branding, design and marketing, she has performed in cross-media companies, built strong local and international campaigns and picked up design awards along the way.
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CAPS BC Annual General Meeting
We will be holding our Annual General Meeting for members. We are seeking leaders in good CAPS standing to fill some Board positions. Please contact me if you have questions or nominations you would like to put forward.
Our current Board leadership speaks to the successes our our association and the growth of our membership.
December 9-12, 2019
CAPS National Conference
Big and bold and fun! This is our annual conference and you will want to be sure to keep this on your list of learning experiences!
The Early-bird deadline for tickets sales is September 15th. We already have a sizeable BC representation attending and speaking. Read more/register HERE.
With my best wishes,
CAPS President, BC Chapter
BUILD YOUR BUSINESS
SPONSOR A CAPS EVENT
Entrepreneurs looking for a centre stage business opportunity to engage an audience, tell their story, promote their brand and market their products and services are invited to sponsor a CAPS event.
More than just your Company name and logo in the CAPS newsletter, sponsorship includes dedicated commercial time with a captive audience of renowned professional speakers.
The speaking business is open – open to hearing how you can help them improve their businesses and make a difference in their professional lives.
“I sponsored a CAPS event and had an immediate registration to my event that lead to follow-up business a few months later. I got back my investment ten times! It was fun and a good ROI.”
Petra Mayer, Petra Mayer Consulting
“Sponsoring a CAPS event is absolutely worth it! In April 2018, I sponsored an event and met some amazing professional speakers. It’s now a few months later, and I am getting business from it. I was recommended to supply all the printing for the National Convention in Vancouver in December and was awarded the contract. I definitely recommend sponsoring a CAPS event.”
Sussan Toub, Print Broker, Perfect Impression Ltd. 604-812-5220
Interested? Download more information here.
Membership renewal – HERE
CAPS BC seeks to enrich experts who speak professionally. Every one of our events is designed to provide you with inspiration and skills to acquire more expertise, develop greater eloquence, learn new tools for your enterprise, and/or practice CAPS ethics more professionally.
All of this happens within the remarkably generous and welcoming community of practice that is the Canadian Association of Professional Speakers.